Game design playbook for products

Game Design

#2 Design for nuanced emotion. Product value needs to be defined beyond just tangible jobs-to-be-done, to include “how it makes the user feel”. Emotions like joy, pride, achievement, trust, fun! Eg. showing a serene pic 🏞 to the user on achieving the in-product goal.

#4 Introduce toys that increase the fun quotient and incent users to spend more time with the product, while also strongly gelling with core features and enhancing value delivery. Eg. fun universal search bar with surprising auto-suggest elements 🔍

#5 Help the user get zoned into the product experience to create extraordinary engagement (almost a “flow” state💻) by making each next step obvious and minimizing energy to be spent in any sort of decision-making. Eg on archiving, moving the user to the next message in milliseconds 🚴🏼‍♀️

#6 Continuing the objective of creating an in-product “flow” state for users, giving clear and immediate feedback to users with no distraction

#7 Final strategy for creating a “flow” state within the product is to introduce certain challenging skills and make it a little hard for users to master them. Overcoming challenges create dopamine, a feeling of achievement within the user. That feeling will stick with users for a long, long time 🧗🏽‍♀️

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